Squeeze into your snazziest swimwear and throw down a beach chair, because Lemon Hefeweizen is hitting the boardwalk with a sunny new look in 12 oz. Cans!
Effervescent and bright, our frothy and fruity shandy-style brew became a fast-favorite among sunbathers in need of a refreshing cooler companion. Brewed with enough lemon purée to last a long weekend, zesty citrus flavors wash ashore while aromas of fresh squeezed lemonade breeze about from above. Featuring reimagined label art from illustrator Sam Hadley, the new shoreline-friendly cans mean you can enjoy a little fun in sun from land or lake.
Lemon Hefeweizen will be available in 12 oz. Can 6-Packs at the GLBC gift shop beginning Friday, May 14. Find it in 12 oz. Can 6-Packs, 12 oz. Can 12-Packs, and Draft throughout our entire distribution footprint beginning Monday, May 17. Learn more about Lemon Hefeweizen below…
Flavor: Fresh and zestful as boardwalk lemonade, with a clean, effervescent body that travels light.
Pairs with: Lemon risotto, salmon, and sandals
ABOUT THE STYLE
German for “yeast wheat”, Hefeweizen is a classic Bavarian style that’s both cloudy and bright. Despite its near-ubiquity in modern day southern Germany, pale wheat beers only gained their contemporary popularity in the mid-1960’s. A classic Hefeweizen is unfiltered and sports a hazy appearance, thanks to wheat’s high protein content. Banana and clove flavors abound, supported by high carbonation, a dry finish, and a fluffy mouthfeel.
ABOUT THE LABEL
Sometimes you’ve just gotta embrace your inner tourist. We gave our traditionally brewed Hefeweizen a change of scenery by adding a playful splash of real lemon purée that recalls that fresh-squeezed, souvenir lemonade cup feeling. And we transported our whimsical lederhosen-clad mascot from his original Alpine perch to a coastal beach locale (with some rad polarized shades!) We hope his chill vibes inspire you to treat yourself to a refreshing escape of your own.
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Questions? Email GLBCinfo@greatlakesbrewing.com for more information.