Nothing beats hometown hoops and hops, so we are thrilled to announce that Great Lakes Brewing Co. is now the Official Craft Beer of the Cleveland Cavaliers! Read on for the official press release announcing our partnership and the new Great Lakes Experience at Rocket Mortgage FieldHouse.
Great Lakes Brewing Co. and Cleveland Cavaliers Team Up to Bring “Great Lakes Experience” to Rocket Mortgage FieldHouse
Over 1,500 Sq. Ft. Taproom Now Open on Main Concourse for Upcoming Games and Events
Great Lakes Brewing Co., Ohio’s original craft brewery, have partnered with the Cleveland Cavaliers to serve their iconic craft beers in a signature setting for fans attending the more than 200 diverse live events, games and concerts held annually at Rocket Mortgage FieldHouse.
Called the “Great Lakes Experience,” the over 1,500 square foot beverage-only taproom located on the main concourse in the South Neighborhood has views to the Cleveland Guardians ballpark Progressive Field and features twelve 55-inch televisions to create a sports bar-like atmosphere. The brewery-style concession will have year-round and seasonal classics on tap, along with a rotating selection of offerings exclusive to the FieldHouse.
The “Great Lakes Experience” will be open for the upcoming slate of games and events at the FieldHouse, including the Cavs Home Opener on October 23rd and the Monsters Home Opener on October 14th. Throughout the year, the space will be programmed to express holidays, themes and special partnerships.
“Cleveland is home to an amazing craft beer scene, but before all the others, there was Great Lakes Brewing Co.,” said Cavaliers, Rock Entertainment Group and Rocket Mortgage FieldHouse CEO, Nic Barlage. “The Great Lakes Experience taproom will be a popular social destination for fans to gather and enjoy the incredible lineup of Great Lakes brews that so many of us know and love. We are proud to welcome the beloved Cleveland institution to the FieldHouse.”
The partnership also makes Great Lakes Brewing Co. the “Official Craft Brewery” of the Cavs. Independent for over 30 years and employee owned since 2018, the Cleveland sudsy staple serves 14 states and Washington D.C. with an award-winning selection of fresh, flavorful, and innovative craft beers. Their ever-popular “Christmas Ale” is celebrating its 30th anniversary in 2022.
“The Cleveland Cavaliers presented us with an amazing opportunity to be their Official Craft Beer, and a Proud Partner of Cleveland’s premier venue for not only NBA basketball, but AHL hockey, and top tier events,” said Great Lakes Brewing Co. Vice President, Sales, Chris Brown. “The Great Lakes Experience at Rocket Mortgage FieldHouse will be a real jewel of the partnership, showcasing our classic and innovative new brands in a fresh, high energy atmosphere. As Cleveland’s #1 craft beer brand and the top brand in all of Ohio, we are always looking for opportunities to strengthen our hometown impact. Aligning our independent craft brewery with such a competitive young team in our hometown, while being able to utilize the Cavaliers marks in many of our top markets, is exciting. We are thrilled to join forces with the Cavaliers and dig into all of the opportunities that this partnership presents.”
In addition, the new partnership will also mark the launch of a Cavs and Great Lakes Brewing Co. network of bars across the region. For participating establishments, the Cavs and Great Lakes Brewing Co. will provide all the necessities to create the ultimate fan destination to watch Cavs games this upcoming season. More information to come soon.
ABOUT GREAT LAKES BREWING CO.
Great Lakes® Brewing Co. (GLBC) is Ohio’s original craft brewery, founded in 1988 by brothers Patrick and Daniel Conway in Cleveland, Ohio. Independent and employee-owned, GLBC serves 14 states and Washington DC with its award-winning portfolio of fresh, flavorful, and innovative craft beers including Dortmunder Gold® Lager, Hazecraft® IPA, TropiCoastal® Tropical IPA, Crushworthy® Lo-Cal Citrus Wheat, and a robust selection of seasonal and limited release offerings including Christmas Ale™ and Conway’s Irish Ale®.
ABOUT CLEVELAND CAVALIERS
The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the transformed Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are part of Rock Entertainment Group. The Group also includes the Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts - the Cavaliers’ training and development center in Independence, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $2.0 billion in Cleveland. Gilbert is also Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation.