UPDATE: Voting is now closed. Stay tuned for the winning name and beer release details!

GREAT LAKES BREWING CO. ANNOUNCES CLEVELAND CAVALIERS BEER COLLABORATION
Name To Be Chosen By Fans Via “Call Your Shot: Name the Beer” Voting Sweepstakes

CLEVELAND, Mar. 9, 2023—Great Lakes Brewing Company (GLBC), the official craft beer of the Cleveland  Cavaliers, announces the launch of a Cavs-themed Golden Ale with a name to be selected via fan vote.

The new beer will release exclusively on draft at Rocket Mortgage FieldHouse and select locations throughout the Cavaliers broadcast network footprint as the 2022-23 regular season draws to a close. The announcement of the new beer coincides with the launch of GLBC’s “Call Your Shot: Name the Beer” Sweepstakes, in which fans can vote for their favorite name for the new ale. The three names on the ballot, selected by Cavs and GLBC employees, are: 3 Pint Line, Easy Buckets, and Clean the Glass.

21+ fans within the Cavaliers broadcast footprint who wish to vote on the beer’s name can do so at greatlakesbrewing.com/cavsbeer now through March 22 for the chance to win prizes from GLBC and the Cavaliers, including tickets to the team’s 2023-24 season home opener. Full rules and restrictions are available at greatlakesbrewing.com/cavsbeer.

The new easy-drinking Golden Ale is lighter bodied with lower alcohol content, and is an approachable yet flavorful offering brewed to pair with the gameday experience. While the beer launches exclusively on draft, its initial release will be followed by a wider draft and limited can release for the 2023-24 Cleveland Cavaliers season. More details will be shared via the brewery’s social media channels in the coming weeks.

Great Lakes Brewing Co. and the Cleveland Cavaliers launched their official partnership in fall, 2022. The brewery’s Great Lakes Experience bar at Rocket Mortgage FieldHouse serves a wide variety of year-round, seasonal, and rotating FieldHouse Exclusive craft beverages on tap. The launch of the fan-named Golden Ale represents the first beer collaboration between GLBC and the Cavs.

###