GLBC Wins Two Craft Beer Marketing Awards "Crushies"

We are excited to share that two Great Lakes Brewing Co. packages have earned "Crushie" Awards at the annual Craft Beer Marketing Awards!

In the category of Best Can Design / Printed Can (All Sizes) our new year-round Vibacious Double IPA 12 oz. Can received the coveted Platinum Crushie Award. According to the Craft Beer Marketing Awards, the Platinum Crushie is the most prestigious nomination within a regional category. The expressive and colorful Vibacious Double IPA Can was designed by illustrator Sam Hadley, with GLBC Creative Manager Jameson Campbell.

In the category of Best Packaging Design / For Cans our 2022 Barrel Aged Christmas Ale 4-Pack received a Gold Crushie Award. This textured, celebratory package was designed by GLBC Creative Manager Jameson Campbell.

The Craft Beer Marketing Awards are a global competition celebrating the very best of beer marketing and the teams and individuals behind them. You can learn more about the awards and judging process here.

We are honored to be recognized by CBMA's respected team of judges for our packaging, and send our congratulations to all of our fellow winners in this year's competition.

You can find the full winners list here, where you’ll find Vibacious Double IPA in the BEST CAN DESIGN / PRINTED CAN (ALL SIZES) category, and 2022 Barrel Aged Christmas Ale in the BEST PACKAGING / FOR CANS category.

Want to join our celebration? Use our Beer Finder to track down Vibacious and our other visually stunning (and incredibly delicious) beers near you.


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