It's the unofficial kickoff to the holiday season in Cleveland! Join the tradition at Christmas Ale First Pour®. The first taste of the holiday classic taps exclusively at the GLBC brewpub on Thursday, October 17, 2024.

Brewpub doors will open promptly at 11AM, with the first fresh keg of Christmas Ale tapped at 11:30AM after a special toast to the season. Read on to learn about our full seasonal lineup, find out how you can celebrate First Pour at Home, and enter for a chance to win a VIP Christmas Ale First Pour experience! 

Remember your ID! All guests must be 21 or older with a valid ID to purchase or consume alcohol. No ID, no alcohol. No exceptions. Reservations will not be accepted for First Pour, and tables will be available on a first-come, first served basis, with a three-hour limit.

2024 First Pour Highlights:
- Christmas carolers, treats, and hot cocoa (pre-tapping)
- Christmas Ale ceremonial keg delivery (11AM)
- The First Pour of Christmas Ale (11:30AM)
- Christmas Ale food specials (all day)
- Brewnuts in the Beer Garden (11:30AM, while supplies last)
- Barrel Aged Christmas Ale 16 oz. Cans in the brewpub
- Photo opps

Entertainment:
- DJ Sayword (11AM - 2PM)
- DJ Red-I (2:15PM - 5:15PM)
- Reverend Lee (6:15PM - 9:30PM)

Toy Drive:
We will be accepting unwrapped toy donations from October 17 - October 20, in partnership with Scott's Haul. All toys collected will be donated to Rainbow Babies & Children's Hospital.

Gift Shop Highlights:
- Be the first to shop the 2024 Holiday Collection
- Homage x Great Lakes Brewing Co. Christmas Ale 2024 Collab available
- Note: Christmas Ale will NOT be available for purchase in the gift shop during First Pour. See complete Christmas Ale release details below.

First Pour At Home Packages:
Celebrate First Pour from the comfort of your own home! Preorder the First Pour package of your choice while supplies last: greatlakesbrewing.com/first-pour-at-home-2024

Official First Pour Parties:
Can’t make it to Cleveland for the fun? We’re celebrating Christmas Ale First Pour in cities all over! Stay tuned to greatlakesbrewing.com/merrychristmasale for up-to-date listings of First Pour events near you, which will be added throughout the season.

Win a Christmas Ale First Pour VIP Experience!
Want to make your 2024 First Pour celebration extra special for yourself and your right-hand elf? Tell us who you'd bring to First Pour and why for a chance to win a First Pour VIP Experience including a private brewery tour, lunch for two, a "sleigh" full of GLBC holiday goodies, and VIP access to the first taste of the season. Enter for a chance to win here.

Christmas Ale Release Details:
October 17: Christmas Ale draft-only release exclusively at the GLBC brewpub! Sorry, no growler or crowler fills on First Pour day.
October 18: The first cans, bottles, and kegs of Christmas Ale will be available for purchase exclusively at the GLBC gift shop. Sorry, we are unable to hold or reserve any beer.
October 21: Cans, bottles, and kegs of Christmas Ale will begin appearing throughout all GLBC markets.



Barrel Aged Christmas Ale Release Details:
Barrel Aged Christmas Ale returns for a limited time in 16 oz. Can 4-Packs to make the season even brighter! Find it in the GLBC gift shop on Friday, October 18, and throughout our distribution footprint starting Monday, October 21.



Cookie Exchange & Holiday Pack Release Details:
Cookie Exchange Milk Stout is back with a brand new cookie-inspired flavor: Peanut Butter Blossom! Starting Monday, October 21, you can find it in 6-Pack 12 oz. Cans and Draft, and in the Holiday Pack, which includes six cans of Cookie Exchange Milk Stout and six cans of Christmas Ale. Both packages will be available in our gift shop October 18.







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